Author: Francisco Fernández de Alba, Marcela T. Garcés
Extent: 240 pp
Publication: June 2021
Publisher: Bloomsbury Academic
Fashioning Spain is a cultural history of Spanish fashion in the 20th and 21st centuries, a period of significant social, political, and economic upheaval.
As Spain moved from dictatorship to democracy and, most recently, to the digital age, fashion has experienced seismic shifts. The chapters in this collection reveal how women empowered themselves through fashion choices, detail Balenciaga’s international stardom, present female photographers challenging gender roles under Franco’s rule, and uncover the politicization of the mantilla. In the visual culture of Spanish fashion, tradition and modernity coexist and compete, reflecting society’s changing affects.
Using a range of case studies and approaches, this collection explores fashion in films, comics from la Movida, Rosalía’s music videos, and both brick-and-mortar and virtual museums. It demonstrates that fashion is ripe with historical meaning, and offers unique insights into the many facets of Spanish cultural life.
Fashioning Spain makes us aware not just of the many things that fashion can tell us about cultural values, from the eighteenth century to the present, but also of the major contribution that Spain has made to fashion design and entrepreneurship. The illustrations tell a story of their own. Jo Labanyi, New York University, USA
An indispensable collection for Spanish cultural studies. Demonstrating that fashion analysis serves to illuminate intersecting political, economic and social processes, the contributors position twentieth-century fashion as a crucial interface for studies of modern Spanish memory, nation, affect and materiality. Rebecca Haidt, Ohio State University, USA
The volume offers fascinating insights into the relationship of fashion and cultural identity in modern Spain, exploring the intersections of gender, sexuality, class and nationalism. It constitutes a solid critical contribution to an important, but relatively neglected area of Spanish cultural studies, which will be a fundamental reference for any future studies in this field. José Colmeiro, University of Auckland, New Zealand