Benidorm

Considered the birthplace of the package holiday, Benidorm continues to draw visitors with its promise of tropical escape. Rob Ball’s contemporary photographs reveal a more complex story: one of human connection and communion, and of the stark contrast between a vibrant beach culture and the towering urban landscape that embraces it.

Capturing the juxtaposition between its vibrant beach culture and towering urban landscape, Rob Ball’s photographs of this famous Spanish seaside town consider the promise of the perfect package holiday – and whether it has changed since it’s conception in the fifties.

From sunlit palm trees to shimmering neon lights, from pastel-coloured high rises to bright pink beach towels, from the greys and browns of backstreets to the pinks and reds of sunburn, this is a visual ode to all the colours of Benidorm and a testament to its irrepressible energy.