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Author: William Nichols
ISBN: 9780826506214
Format: Paperback
Extent: 272 pp
Price: £29.95
Publication: December 2023
Publisher: Vanderbilt University Press
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Creative Destruction and the Rise of Urban Coastal Tourism in Contemporary Spanish Culture
The Paradox of Paradise focuses on the trajectory of urban coastal tourism in Spain from the late Franco years to the present through the lens of Spanish cultural production. “Sun‑and‑fun” destinations like Torremolinos (located in the Costa del Sol) and Benidorm (located in the Costa Blanca) established a model for urban renewal that literally built the coasts to accommodate and expand foreign tourism as the driving force of the so‑called Spanish Economic Miracle.
In addition to inserting the coasts into the scope of Iberian urban studies (typically dominated by studies of Madrid and Barcelona) this project breaks new ground by bringing to the fore unexplored cultural artifacts vital to the narrative of development along the coasts in Spain: in particular the ubiquitous tourist postcard, which advances not only the post‑Franco economic miracle, but does so by highlighting the transformation of the actual Spanish landscape along its coasts.
The Paradox of Paradise features more than twenty‑five striking images of coastal Spain in the throes of its own coming of age. William Nichols has unlocked a strange, self‑conscious archive that tells us as much about our own age of advertising as it does about the hotels and resorts and people on display.
William J. Nichols significantly expands the horizon of Iberian Urban and Tourism Studies by charting the trajectory of coastal tourism in Spain from the tardofranquismo years of the so-called Spanish Economic Miracle to the present. Nichols showcases Torremolinos and Benidorm as the emblem of coastal towns urbanized in the 1960s to become the sand and sun playgrounds of Northern European tourists, but also as models of the dire consequences of the commodification of space under unregulated speculation, political collusion, and corruption. Groundbreaking in its inclusion of the tourist postcard and tourism brochures as important cultural texts that need to be read alongside film, literature, photographic images and new media like Instagram, The Paradox of Paradise makes a unique and timely contribution that furthers our understanding of the narrative of development in Spain. Silvia Bermúdez, author of Rocking the Boat: Migration and Race in Contemporary Spanish Music
The Paradox of Paradise takes the readers to a critical journey along the Spanish Mediterranean coast, from the Costa Brava to the Costa del Sol. Traveling through beaches and hotels, examining novels and films but also photographs, postcards, and tourist propaganda, the book provides an insightful, revealing look into Spanish cultural history from the tourism and construction booms of the desarrollismo years all the way through present, post-2008 times. A fascinating read, and a major contribution to contemporary Iberian cultural, tourism, and urban studies. Jorge Marí, editor of Tracing the Borders of Spanish Horror Cinema and Television
